INTENTIONAL AESTHETIC. VISUAL VIBES. BRAND ALCHEMY.

Valery Alignment

BRAND GUIDELINES by Haus of Hazel

MAIN HEADING:

La Luxes

Script Font

PARAGRAPH/BODY TEXT:

Manrope

FONTS

Main HEADING FONT

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz


Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

This typographic pairing expresses grounded luxury and embodied authority. Valery Alignment’s font choices are designed to communicate depth, refinement, and a subtle magic — a blend of something ancient and modern. La Luxes brings a sense of elevated femininity and ceremonial elegance. Its flowing script and refined serif forms mirror the softness, intuition, and mysticism at the heart of Valery’s work, while its ligature-rich detailing adds a bespoke, high-touch finish that feels intimate, intentional, and deeply personal.

Contrasted with Manrope, this system becomes anchored, intelligent, and accessible. Manrope introduces clarity, structure, and nervous-system safety — ensuring high readability, and effortless communication across digital spaces. Together, this typographic system communicates Valery Alignment as both luxurious and deeply practical — a brand rooted in beauty, mastery, and refined transformation.

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VISUAL MOOD & IMAGERY INSPIRATION

CURATED ON-BRAND STOCK IMAGERY

ASSET COLLECTION

80+ on-brand images intentionally selected already uploaded into website backend for marketing material use

Brand Goals

BRAND VALUES

Integrity • Simplicity • Growth • Trust • Connection

BRAND PURPOSE

Valery Alignment exists to support practitioners, healers, and seekers in returning to sovereignty, embodied wisdom, and lived mastery. Rooted in lived experience and multidisciplinary training, Valery’s work translates universal wisdom into grounded, practical application. Her purpose is to guide individuals beyond surface-level healing into deep integration, coherence, and self-trust, cultivating transformation that is embodied, ethical, and sustainable.

VISION

A future where practitioners lead from sovereignty rather than hierarchy, where trauma-informed care and nervous system intelligence are foundational, and where universal wisdom is lived — not merely studied. Valery Alignment envisions an international academy and global community devoted to mastery, coherence, and aligned growth, shaping a new standard for ethical, embodied practice.

MISSION

To make complex wisdom usable in real life — through the body, through practice, and through lived experience — supporting people to align with their purpose, deepen their work, and embody the intelligence guiding their lives.

TARGET AUDIENCE

Curious, driven practitioners, healers, and advanced self-healers who are committed to mastering their craft and expanding their impact. From bodyworkers and energy healers to coaches and yoga instructors, they’ve studied multiple modalities but feel stuck in applying them fully or scaling their practice. They crave clarity, grounded guidance, and actionable tools that honour their sovereignty while helping them expand their influence and income. What they want most is a mentor who is direct, embodied, and pragmatic—someone who can cut through the fluff and show them the simplest, most effective path forward.

WEBSITE MAIN GOAL

To establish trust, authority, and clarity while creating a grounded, aspirational space—so that practitioners feel seen, inspired, and ready to step into higher-level support, mentorship, and advanced training with Valery.

BRAND PROMISE

Every interaction with Valery Alignment leaves you more grounded, empowered, and clear—returning to your practice and your clients with renewed confidence, insight, and mastery.

Colour Palette

Valery Alignment — a body of work encompassing healing, mentoring, and professional training.

Colour Psychology & Associations

The colour palette of Valery Alignment reflects stability, depth, and refined luxury, while also evoking warmth, clarity, and quiet power. Dust Grey provides calm and clarity; Golden Earth and Coffee Bean offer grounded warmth and approachability; Walnut and Rich Earth bring depth, sophistication, and gravitas — along with a nod to PostureCraft Sage Green — together forming a palette that mirrors the intelligence, embodiment, and ethical mastery at the heart of the brand.

Traditionally associated with balance and subtle elegance, Dust Grey conveys timeless sophistication while promoting feelings of peace, stability, and spaciousness. Its soft, understated tone offers clarity and a mental exhale, creating space for reflection and reset. It allows the warmer, richer tones of the palette to shine without competing for attention.

Golden Earth introduces warmth, abundance, and optimism. Evoking the richness of autumnal tones and fertile soil, it sparks vitality and vigor, like the first ray of sunlight on a new day — exactly the renewal that occurs when working with Valery. Psychologically, Golden Earth inspired confidence in one’s own resources and potential — it’s all within you.

Coffee Bean adds humanness, depth, and earthiness to the palette. A natural, organic brown, it signals reliability, maturity, and soothes use like the first sip of our favourite warm brew to find comfort in the every day chaos.

The darker tones of Walnut and Rich Earth contribute strength, grounding and a return to our true nature. Think bare feet in the dirt, organic associations, our bodies doing what they were designed to do. Walnut, with its associations to dark wood, tradition, and wisdom, whispers ancient rememberings while Rich Earth, an almost-black brown, evokes primal grounding and the origin story of us all: the fertile void, pregnant with potential of expression.

Brand Astrology

  • Rising Sign

    • Physical body

    • Appearance + style

    • Personality + character

    • Truth illumination

    • What people notice about you

    • The “face” you put on

    • Your motivation for living life

    • Outward emanation

    Your rising sign broadcasts your medicine for you quite naturally. It is likely what people have reflected back to you as qualities they receive from being around you. This is the role you came to play.

    ARIES RISING: Courage. Warrior. Action Oriented. Passion. Divine Masculine. Fire. Bold.

  • Mystic. Dreamer. Healer. Imaginative. Ethereal. Mermaid vibes. Iridescent. Phosphorescent. Compassion.

  • Courage. Warrior. Action Oriented. Passion. Divine Masculine. Fire. Bold.

Mercury CODES

YOUR COMMUNICATION PLACEMENT

  • Ruler of communication

  • Articulation

  • How you share yourself

  • Speaking

  • Copywriting

  • Mindset + perception

  • Learning style

The Mercury placement gives us valuable information about how you are already wired to express and communicate, and the most align way to share your unique message. These are your gifts of communication and articulation, so that your dream clients can really receive you.

Leverage this code in your content creation for your aligned audience to resonate with you and disrupt any outdated paradigm marketing + sales tactics that don't feel good for you.

Venus AESTHETIC

YOUR MAGNETISM PLACEMENT

  • Where you’re charmed or lucky

  • Most ease in manifesting

  • How you connect with others

  • Attraction + desire

  • Beauty + aesthetic

  • Ease in sales

  • Receptivity

Your Venus reveals where and how you are most magnetic, and your most exalted state of attraction. This speaks to the environments and energies that align you to your receptive mode and what people love to pay you for.

Working with your Venus brand code increases magnetism, so it is what we focus on most for visual identity, aesthetic and "vibe" to exude.

Brand Tone & Voice

  • Grounded & Direct: Clear, no-BS guidance that respects the client’s intelligence.

  • Empowering & Sovereign: Inspires confidence, self-trust, and autonomy.

  • Warm & Magnetic: Draws people in with approachable authority and vitality.

  • Intuitive & Reflective: Soft undercurrents of insight and spiritual wisdom woven into practical language.

  • Luxurious & Sophisticated: Every word feels intentional, thoughtful, and elevated.

HOW TO USE THIS IN YOUR CONTENT —

  • Uses concise, confident statements to convey expertise without ego.

  • Balances actionable instruction with reflective prompts that invite introspection.

  • Communicates complex somatic or energetic concepts in relatable, real-world language.

  • Can be playful and inspiring, but always maintains integrity, precision, and maturity.

Grounded · Sovereign · Alchemical: this is Valery Alignment

BRAND GUIDELINES